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Friendly Persuasion

sound familiar?

Natalie challenged the sales force to find customers willing to laud the company’s line of SOHO products. When they generated a two-page list of contacts, she decided she was over her head. Then she spoke with a knowledgeable project manager at Creative-Ops. We put together a success story program, designing a special template, and regularly delivering approved stories that supported customer acquisition programs. Natalie crossed it off her list.

Writing about your successes

Nothing speaks more loudly than the praise of your customers, partners and objective third-party analysts. Decision-makers frequently cite these "objective" sources of information and attribute the companies involved as credible, trustworthy and reliable.

Maybe that's why so many companies hire Creative-Ops to develop a success story campaign.

At Creative-Ops, our writers are practiced interviewers, with the experience and skill necessary to capture the essence of your story and create an impressive success story that stands out.

Methodology

Using live interviews, if possible, or telephone interviews as necessary, we go to work filling in the details, adding style, dramatizing selling points, demonstrating how a specific situation was initially identified, which solution was selected to resolve the issue, and summarizing the final results.

We'll structure your information into three sections:

  • Problem
  • Implementation
  • Results

The opening 'problem' section must carry a punch. In other words, it has to mean something to the reader – something that they can relate to. To accomplish this, we try to address a critical business issue that has significant business impact for the reader.

In the implementation section, Creative-Ops' writers demonstrate how your product or service resolved that issue, using relevant specs, product names, and key parties.

Finally, we'll explain how the problem was resolved in measurable and quantifiable terms. We'll focus on such issues as ROI, cost containment, or operational efficiency as appropriate, driving home the point that your solution has made this all possible.

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