Creative-Ops

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Creative-Ops

sound familiar?

As business development manager for a leading computer reseller, Tim wanted to launch a paid search campaign that would convert at a favorable rate. But he didn’t have time to do the research or implement the program himself. He called Creative-Ops.

Our search specialists recommended that the company increase its audience reach by bidding more search terms into the top three listing positions. This resulted in nearly triple the number of sales leads. To keep the audience targeted, we also linked customized keywords and descriptions, which increased the overall conversion rate by nearly 10%.

Promoting your website

Once your website is up, just when you think you can rest on your laurels, the workload increases. Now you're charged with driving people to the website so they can immerse themselves in your products, branding, and reasons to buy.

This is another area where bringing in outside help can save the day. At Creative-Ops, we’ll work with you to market your web site to appropriate audiences.

We believe that you should develop a comprehensive promotion plan for your website, which may include pay-per-click, direct mail, public relations, cross-marketing, resubmissions, awards, and even advertising. It all depends on the nature and content of your site.

Pay-Per-Click

Pay-per-click advertising, where you only pay when someone clicks through to your website, doesn't work for every company. But it may yield surprisingly good results in some product categories.

ROI Chart

If you don't have to time to manage a comprehensive PPC campaign, you can outsource it to Creative-Ops.

We'll develop and manage a personalized and successful pay-per-click program for you that will drive qualified visitors to your website, increase online sales, generate targeted leads, increase awareness of your business and turn your website into your most productive online asset.

SEO

To help people find your website, you need to optimize it so that it is search engine friendly. At Creative-Ops we can handle this process — called "organic search engine optimization" — for you. We'll make certain your website achieves a high ranking by catering to the special needs of all of the various search engines.

Online Advertising

Banner ads are yet another way to increase traffic to your site. But you may not have the time, staff, or patience to go it alone.

At Creative-Ops, we can help you with any and all aspects of banner advertising. Based on your input, we can create polished, persuasive campaigns with professional banner ads in Flash or as simple animation gifs. We'll also help you seek out suitable publisher sites, negotiate the price of banner ad space, and help you make the best use of your advertising budget. And we'll you measure success using such industry-standard metrics as: Click Through Rate (CTR), Cost Per Sale and Impressions.

 

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