Creative-Ops

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Branded Impact

sound familiar?

Dennis had recently joined a networking company as V.P. of Marketing. He soon discovered that his primary target audiences needed reassurance. They needed to know that the company, which had flirted with Chapter11, was once again viable and that their new product line offered key security features at reduced price points. He decided that product advertising to distributors and resellers was the best way to jump-start their efforts. Only trouble was: the key trade journal closed in two weeks. He called Creative-Ops.

A Creative-Ops project manager worked with Dennis to pinpoint a unique selling proposition, product features and benefits. We handled everything from placing insertion orders, to calling the publications for extensions, to creating a dramatic campaign that positioned the company as a technically innovative, yet inexpensive producer of wireless networking products. Product information sheets, made available as pdfs on the website, reinforced branding and positioning. Dennis could concentrate on preparing the sales force for a flood of new orders.

 

Advertising that works

With the increasing flexibility, power, and effectiveness of online activities, the role of advertising has changed — more dramatically than you might think. When you do need Print response solutions, you can outsource single ads or complete campaigns to Creative-Ops.

No matter what the campaign, we'll make sure that your ads work hard not only to increase awareness, but also to generate qualified leads. The trick to being effective is to focus on your company’s unique selling proposition.

Once we determine your unique selling proposition, we can create ads that are so unexpected, people notice them. So dramatic, people get excited about them. So persuasive, people spend money because of them.

So whether your company is just starting out, moving toward an IPO, or well-established in its industry, let Creative-Ops lend a hand. We’ll help you build an integrated message to dynamically drive brand loyalty.

Accountable media planning pays rich dividends

Even the best ideas fall on deaf ears when they’re not placed in media that reaches the target audience. To ensure that our creative ideas have a fighting chance, we analyze media from all perspectives before making recommendations. We examine:

  • Historical research and tracking studies
  • Geographic sales data to establish market priorities and the regional skew of sales within markets
  • Target audience, defining both large volume targets and smaller, segmented targets with high per capita consumption
  • Delineation of seasonal trends, trade factors

For every client, we’re looking for unique ways to use proven vehicles. We want to balance media overlooked by the competition with innovative and proven media solutions the competition uses successfully.

We don’t rest when the media buy is completed. Instead, we hold all media accountable and often conduct post analyses to determine whether each vehicle has delivered what it promised.

 

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