sound familiar?

Joanne inherited an email marketing campaign that seemed to be working fine. But experience had taught her that complacency often prevented companies from exploiting new opportunities. Where to begin? She called Creative-Ops.

Our email marketing specialists took a hard look at her campaigns to identify incremental improvements. We viewed every email contact with a prospect or customer as a brand-building or relationship marketing opportunity. Then we recommended new creative standards for all outgoing emails that would be more effective at reinforcing branding messages, encouraging customer communication and cementing customer relationships.

We also pointed out that the company should integrate its customer and marketing databases to optimize contact frequency across all channels, segment its readership, and customize emails based on a recipient's past clickthrough behavior.

Making sure your email is delivered

At Creative-Ops, we focus a lot of time and attention to make sure we're getting the highest rate of delivery possible for our clients. It means making sure our emails are reaching their destination servers, and that we've put our clients in the best position possible to get the mail delivered right to their recipient's inboxes. It's a big part of the job and a big reason why companies turn to us for help. Here's how we help:

We make sure every email is server-friendly. Email deliverability begins with the emails themselves - making sure they're structured in a way that receiving servers expect (and often require) them to be. With Creative-Ops, your html is air-tight and your underlying delivery structure is, too.

We provide detailed delivery tracking you can act on. The tracking Creative-Ops provides tells you who in your audience is receiving and responding to your campaigns. The totals provide you with important benchmarks against which you can judge the performance of different campaigns and approaches. Our tracking also alerts you to problems in your lists or delivery and tells you precisely who isn't getting your emails, whenever we know that to be the case.

We help you keep your lists fresh and up to date. Creative-Ops automatically processes and interprets your bounces. That means any time someone doesn't receive your emails (and their server clearly indicates it) we let you know. We also automatically weed those bad addresses out for you as we get enough information to definitively declare an email address unreachable. By keeping your list fresh, we help you avoid sending repeatedly to bad addresses, something that ISPs and servers frown on.

We work closely with major ISPs. This is a must-have when emailing large groups of customers or members, many of whom have Web-based addresses at places like AOL, Hotmail and Yahoo. We have strong relationships with major ISPs to make sure Creative-Ops' client emails are getting delivered and that our network is keeping pace as ISP networks update and evolve to let good emails in and keep more and more of the bad ones out.

We stay involved in the industry. Creative-Ops keeps up with the very latest industry trends and make sure we remain on the forefront of those trends.

We work closely with our clients on specific delivery matters. Deliverability is a partner venture: it requires a smart partner and platform, but it also depends heavily on each organization's audience, lists and approach. Delivery is a very personal matter in most cases, and we work closely with you any time you need us to.

sound familiar?

Making sure your email is delivered

Enhancing Delivery