Creative-Ops

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Creative-Ops

sound familiar?

Erin, a marketing manager at a disk drive company, resisted a sales manager’s suggestion that she contact a list broker and obtain a large list of C level IT managers for a subsequent email campaign. She needed a firm that would back her decision. She called Creative-Ops.

Our emarketing project manager agreed. With a rented list, the company would generate more complaints than results. Optionally, she could send emails out to the list asking people to opt-in to information from Erin’s company. By asking for permission, she would be adhering to the accepted standards of the industry and avoid legal repercussions.

The importance of permission

Creative-Ops' strong stance on permission goes well beyond Can-Spam's guidelines to ensure that our clients follow the very best practices and adhere to the highest standards. As a second-generation service, we recognized the mistake earlier programs made by allowing people to send pretty much anything to, well, pretty much anybody. We also recognized that by sticking to the highest standards, our clients would also achieve the best results for their investment. That said, here are a few of the ways that Creative-Ops tackles permission:

A simple, straightforward permission policy. This checklist is something every Creative-Ops client agrees to on signing up, and it's the first step of the import process every time they add new people to their audience. To send an email to someone using our system, one of the following conditions must apply to each recipient.

  • The recipient has specifically asked to receive emails from the sending organization
  • The recipient has a business relationship with the sender
  • The recipient has provided his or her email address to the sender knowing it will be used,
  • The recipient has bought a product or service from the sender in the past 18 months.

No list rental or purchasing here. Many services allow you to purchase a list of prospects and email them. We don't. That's because as good as any list vendor will claim their list is, we know it's likely to generate a lot of complaints and not a lot of results. So we don't rent or sell lists, and we don't allow rented or purchased lists to be used by our clients.

A conversation before sending. A big difference between Creative-Ops and most self-serve programs is that, here, we talk to you. And in that initial conversation we cover best practices and permission, making sure you and your lists are set to enjoy great success.

 

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