Creative-Ops

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Creative-Ops

sound familiar?

Cynthia was worried. Response rates on her latest email campaigns had dipped alarmingly and she didn't know who to turn to. Her company had terminated their interactive advertising agency relationship two years ago because of cost. Her volume of business was too low for her East Coast email service provider to give her much attention. She called Creative-Ops.

We helped her rethink her email strategy, from list-building and segmenting to reworking and simplifying her messaging and creative. Then we made sure we tested and tracked each variable to pinpoint results factors. In short order, we reversed her clickthrough decline and paved the way for subsequent success.

 

Building an audience

Creative-Ops can help you build an audience for your next email campaign. We'll help you organize your recipients into groups, or segment them dynamically by location, demographics and more. We offer a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign.

We'll start by importing your current house lists into our system (it's quite easy), and connecting your Creative-Ops audience groups to your website using personalized signup screens (or using an advanced API, should you be the advanced-API type). Then we'll go to work, handling bounces and opt outs, spotting formatting issues, protecting against duplicates, and making sure your lists are always safe, secure and accurate. It's possible Creative-Ops may wax your van. You seem like a van person.

Add our permission tools and advice, and we'll make sure you're managing and building your audience the right way.

How Creative-Ops makes life easy:

  • Your Creative-Ops lists are self-cleaning: whenever formatting or delivery issues are spotted, we'll pull those members out of your active roster and into an error bin for easy follow-up.
  • Use Creative-Ops' standard menu of member fields to create your database, or turn this into your master marketing database by creating your own custom fields.
  • Then organize your members into groups, or segment them dynamically by location, demographics, and any of the information you're collecting and storing.
  • Your customizable signup screen lets people sign up for your emails right from your Creative-Ops campaigns and website. You'll customize the signup, the thank-you screen and the confirmation email that's sent. Need more than one signup screen? Create as many as you like.
  • Your subscribers can manage their own preferences from the bottom of your campaigns, allowing your audience to help you keep up to date with changing email addresses and interests.
  • Add subscribers en masse using Creative-Ops' smart import, and Creative-Ops will clean the incoming lists to spot trouble and safeguard against duplicates. Your database has grown since your last import? No problem – tell us to add the new people or to update all of your member information based on your latest file.
  • Creative-Ops' automatically handles opt outs for you and makes sure they're taken care of instantly and permanently. And with Creative-Ops, you'll never see a bounce message. You'll just see the detailed report of who bounced and what kind it was.
  • Oh, and you can easily export your audience lists to your computer or your CRM at any time.

 

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