sound familiar?

Toni ran into trouble preparing for a seminar in Chicago. Once again, the latest product information had not been finalized according to schedule and she had only 12 days left to pull everything together. She was prepared to accept photocopied data sheets, rough diagrams, and a week of phone calls to confirm attendance. Then she called Creative-Ops.

We worked around the clock creating a coordinated package of collateral, signage, invitations, PowerPoint slides, and badges that was fresh, vibrant, thought-provoking, action oriented, and sales producing. Toni could concentrate on the seminar itself, confident that her materials would reflect her professionalism.

Speak to your audience

Whether it’s a leave-behind piece that stresses positioning, a high-level overview for the CEO, a direct mail piece that demands to be opened, or a data sheet with the technical details that an engineer craves, today's sales collateral is more important than ever.

Not everyone is born a writer. When your product managers are dealing with so many issues, they don't have time to synthesize product benefits and write clear, focused product information.

That's the time to call in Creative-Ops. Because writing strong brochure copy is an art form at which Creative-Ops excels.

By respecting the opinions, attitudes, and beliefs of potential customers, we can take the most complicated technology and translate it into the language of benefits, the language of selling, until we have a piece that prospects will actually read.

Of course, Creative-Ops' writers have an advantage over most product managers. We have the perspective of seeing your product or service or company with fresh eyes. We have the experience to know how much detail is enough.

In a few short paragraphs, we'll communicate the essence of your story and convince a prospect that your products and services merit additional attention. We'll position your company as a leader and differentiate your products from competitors. Then we'll support product claims with jargon-free information, measurable results, ROI benefits, and definitive, sales-closing reasons to buy.

Copywriting Methodology

Creative-Ops Saves You Time and Money

We start by asking the right questions:

Who will read this? What’s their title, experience, and responsibility? How do they fit into the sales process?
How will they receive it? Will it be online? Through direct mail? As a sales leave-behind?
How serious are they about purchasing your products or services? How much time will they take to evaluate your information?

Then we start writing, adding benefits to your long list of features, structuring information to provide multiple access points, and using a style appropriate to both the audience and the information.