Creative-Ops

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Open for Business

sound familiar?

Steve’s company had outgrown their website. The site no longer reflected the company’s capabilities, information was hopelessly out of date, and branding had gone by the wayside. To get something started, Steve called in a website project manager from Creative-Ops.

After a series of short meetings, Creative-Ops delivered stunning concepts for a new site that not only repositioned the company, but also incorporated a content management system to help with ongoing site maintenance.

Strategic thinking about your website

Thinking of redoing your website? Or adding a new section? Creative-Ops is the firm of choice for companies interested in taking the next step.

Our first step in designing or redesigning your website is to help you define a business strategy for your site. What are your goals for this website? What kind of content do you want to include? What kind of visual style appeals to you? Does the content suggest a particular organization of information? What will attract more visitors? What will transform them into customers?

The Catalyst for Attraction

By asking a series of questions, Creative-Ops will gain an in-depth understanding of your business, your market and your customers. Some of the questions are shown below:

  • What is the main purpose for this web site?
  • What is unique about your company or organization?
  • Who are you trying to reach?
  • Are you reaching them now?
  • What new customers do you want to attract?
  • Where are visitors coming from?
  • What action(s) do you want viewers to take when visiting your site?
  • What is your current image in the marketplace?
  • How do you want to be perceived?
  • How do you definitely not want to be perceived?
  • What competitive comparisons would be desirable?
  • Do you want customers to order products or services online?
  • Do you want visitors to be able to e-mail inquiries to your company?
  • Does your web site require dynamic content supplied by a database?
  • When would you like your web site to be active?

At Creative-Ops, we ask our clients these questions, and then we listen. We listen for the words that were repeated, phrases that were spoken with passion, and opinions that were voiced with enthusiasm. We recognize that our clients understand their business, know their competitors, and realize the challenges facing their brand(s).

Once we understand your objectives and requirements, you can depend on Creative-Ops to develop a detailed plan for your website, including milestones and costs, that meets your needs.

 

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