Creative-Ops

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Creative-Ops

sound familiar?

Ted, an outbound lead generation manager for a smart terminals company, wanted to tie his company’s emarketing campaign to the themes used in their corporate advertising. But his internal resources didn’t have the bandwidth to take on yet another assignment. He called Creative-Ops.

Our emarketing creative group bridged the gap, complying with Ted’s brand standards and following his agency’s creative platform. In short order, we delivered a potent email campaign with custom creative templates and a result-oriented call to action.

Email campaigns

Email has become a critical part of any firm’s communications and marketing plan. It can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility and help you grow your business. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment of any marketing medium.

It's possible email might even wax your car or take the dog for a walk. It wouldn’t surprise us.

But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. And results need to be thoroughly tracked and applied to future mailings.

And that’s where Creative-Ops enters the picture. With our help, you’ll be able to:

Manage your audience lists…

You can easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable database lets you collect and store as much information as you like.

Utilize industry best practices…

Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, Creative-Ops can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.

Create and send stylish email campaigns…

Creative-Ops will create stylish email campaigns for you or let you dabble on your own, using intuitive click-and-build screens. You can even upload finished html campaigns — if you have any code lying around. Either way, we’ll help you prepare and preview your campaigns, proof them for problematic content, and send quickly and accurately every time. And your past campaigns are stored for easy access and linking later.

Deliver with success every time…

Creative-Ops' world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.

Track your results in real time…

We'll show you who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them. This is just part of Creative-Ops' real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. And because we store your results over time, you’ll be able to learn from past efforts to make your future emails enjoy even greater success.

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