Creative-Ops

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Branded Impact

sound familiar?

Kevin was new with a company that offered learning management software. He wanted to reach high-level decision-makers who were faced with government compliance issues. But the company had few internal resources for such a campaign. He called Creative-Ops.

After explaining his requirements, our creative project team jump-started the campaign. We found mailing lists that targeted C level executives facing compliance regulations. We developed multiple mailings, wrote direct response letters, emails, and telemarketing scripts, and coordinated the campaign to drop with a narrow window of opportunity. Then we generated spreadsheets that tracked response by offer, creative, and channel. Kevin’s results report increased his visibility to upper management.

 

Direct mail

With the growing sophistication of direct mail technology, the latest electronic databases and slice-and-dice psychographics, today's marketers can implement sophisticated direct response campaigns to smaller and smaller segments of their target audiences.

The benefits of tailoring your message to ever-narrower market segments are extraordinary. But the added work — more versions of the same mailing, more drop dates, more approvals — makes it hard to do more than simply get the pieces out the door.

Wouldn’t it be great if you had the time and resources to plan more, refine more, and test more? That’s where Creative-Ops comes in.

When you work with Creative-Ops, your organization benefits from an experienced direct mail creative team. They learn your markets, get to know your marketing staff, and embrace your strategic goals and priorities. Production complies with your brand standards and follows your creative platform. (Of course, if you don't have a current creative platform, we'll develop one as we go.)

With Creative-Ops managing direct mail execution, your marketing team is freed up to focus on more strategic issues. You’ll have more time to test and modify.

When to Use direct mail

There are compelling reasons to rely on direct mail. For example, you might want to:

  • Drive foot traffic into a retail shop
  • Generate traffic for a Web site
  • Target customers who distrust the Web or aren't online
  • Showcase products and services in ways e-mail cannot, such as via a catalog
  • Improve customer service
  • Send content or news, such as an informational brochure
  • Shift consumer perception of your brand

Once you've determined that direct mail is your most effective channel, Creative-Ops can take over program execution and help drive direct-mail responses to boost your sales and leads.

 

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