Tracking your success

Like everything else we do, Creative-Ops' response tracking is designed to take something formerly complex and simplify it. After hitting send, you'll visit an easy-to-read response screen that tells you, in plain terms, how many people (and who) opened your email, clicked on a link, forwarded it, opted out, signed up and more.

With Creative-Ops, you'll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them. This is just part of Creative-Ops' real-time response tracking that lets you know just about everything that happens to your campaign, as it happens.

And because Creative-Ops keeps a complete history of results for every campaign you've ever sent, you can see how you're doing over time and use what you learn to help shape your future campaigns and generate even better results.

How Creative-Ops makes life easy:

• For every email you send, you'll know who opened it (and when), who clicked on every link of your campaign, and who forwarded it using your campaign's built-in send-to-a-friend feature. Did your campaign entice new people to join your list? You'll know that, too. It's all tracked in real time, as it happens.
• You'll know who bounced, when it happened, and whether it was of the soft of hard variety. We'll also move hard bounces to your list's error bin to help you follow up and make sure you're not paying to reach people who can't be reached.
• You'll also know who opted out, and you won't have to worry about accidentally sending to them again: Creative-Ops makes sure every opt out is instant and permanent, even if you import that person into your audience two months later.
• You'll name your links for easy reference, and instead of seeing that 250 people clicked on index/page42059bottom.htm, you'll immediately know 250 people visited your Photo Gallery.
• Creative-Ops' response archive stores the results of every campaign you send, as long as you want to keep it, and continues tracking activity as long as there is activity to be tracked.
• And Creative-Ops' quick-compare feature lets you create a side-by-side comparison of up to five campaigns at a time with the click of a button. Think of the fun you'll have.

Targeted Marketing Tactics

According to Jupiter Research, using analytics to target e-mail campaigns can produce nine times the revenue and 18 times the profit of broadcast mailings.

Creative-Ops believes that targeted marketing tactics can have an enormous impact on e-mail campaign performance.

Despite the positive results, few marketers are sending highly targeted e-mail campaigns, largely due to the lack of integrated customer data.

Call 866-781-8195 (toll-free) for a free consultation.