Creative-Ops

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Creative-Ops

sound familiar?

Bob, a new product manager for a software company, was ingrained in his company’s product plans. He knew the market and had developed a killer guerilla strategy for taking advantage of entrenched competition. Now what to do? His marketing department had abandoned their traditional agency because of the cost. He turned to Creative-Ops for implementation.

Our MarketAction team immersed themselves in Bob’s dilemma, then translated an ample feature list into persuasive product benefits, shrewd positioning, and refreshingly creative cross-media designs that reinforced company branding while hammering home important differentiators. We created an emarketing campaign with custom emails, landing pages, and banner ads. Print support included direct response postcards, product information sheets, and trade show handouts. Bob had found the partner he was looking for.

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MarketAction™

If your company has limited resources for executing marketing initiatives, you should take advantage of Creative-Ops' MarketAction™ program.

Basically, with MarketAction, you decide on the strategic direction — whether you need an email campaign or an ad, a white paper or a capabilities brochure — and then hand off the project to us. No hassles. No worries. Just results.

We have the start-to-finish creative talent at hand, ready to be deployed on short notice to undertake your most labor-intensive operations: Writers, Designers, Developers, Project Managers, Lead Generation Specialists, Photographers, Illustrators, Email Marketers, List Managers, Web Gurus, and Search Engine Experts. And we can take advantage of outsourced production services where it makes sense — with web development, or Flash production, just to name a few.

More importantly, we have experienced Project Managers who can coordinate these resources effectively.

discover the difference ...

For all your marketing communications projects, Creative-Ops gives you a single point of contact, a specialist who guides you through the entire process—from developing creative concepts to selecting the printer. Estimates are presented before work begins, and there are no surprises on invoices.

Your marketing workload will always be uneven, but with the help of Creative-Ops, you don't have to feel the bumps and bruises. Delegate as much to Creative-Ops as you want. You retain complete control of branding, messaging, and deliverables, while we provide:

•   Full time project management and creative services

•   Responsive teams that can meet tight deadlines

•   Local creative control and project management

•   Outsourced production services where needed

•   More cost-effective than agencies of the same caliber

Our project teams will act like your internal staff, familiarizing themselves with your brand’s key values, attributes, and emotions. They'll clarify strategic information about your company, so that they can become stewards of your story rather than yes-men, helping you keep focused on your most compelling and persuasive messages.

We know from experience that if we respect your brand’s essence, as well as the opinions, attitudes, and beliefs of your potential customers, we have a good chance of developing highly-qualified lead-generation programs, sales-oriented advertising campaigns, hard-working web sites, memorable brochures, attention-grabbing direct mailings, and product packaging that leaps off the shelves.

So if you don't fancy managing minutia or simply don't have the bandwidth to take on yet another assignment, try MarketAction. By optimizing your resources and streamlining your processes, MarketAction lets you maximize the return on your creative investment and do more with less.

 

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