Creative-Ops

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Branded Impact

sound familiar?

Toni ran into trouble preparing for a seminar in Chicago. Once again, the latest product information had not been finalized according to schedule and she had only 12 days left to pull everything together. She was prepared to accept photocopied data sheets, rough diagrams, and a week of phone calls to confirm attendance. Then she called Creative-Ops.

We worked around the clock creating a coordinated package of collateral, signage, invitations, PowerPoint slides, and badges that was fresh, vibrant, thought-provoking, action oriented, and sales producing. Toni could concentrate on the seminar itself, confident that her materials would reflect her professionalism.

 

Event solutions

Big events have become the key drivers in today's business marketing. In fact, U.S. businesses spend somewhere around 18% of their marketing budgets — $21 billion annually in aggregate — on trade show marketing. Yet most marketers have no idea what value they are getting for that investment.

Despite the best planning, these industry gatherings often create havoc in the marketing department, as competing priorities threaten budgets, branding, and sanity.

Creative-Ops has the answer. Our creative teams have experience with every aspect of event materials, from strategy to fulfillment, including:

  • trade show graphics, exhibits, booths
  • giveaways
  • multimedia demos
  • promotional themes
  • data sheets
  • posters
  • self-evaluation pamphlets
  • co-op advertising
  • special events
  • tie-ins with film, cable and television productions
  • signage
  • contests

We'll help you with:

  • Setting the right objectives, with specific, realistic metrics
  • Selecting the shows that will give you the best results
  • Booth strategies: design, signage, staffing
  • Pre-show promotion and post-show follow-up
  • Trade show marketing measurement tools

Dramatic thinking creates results

The secret to a successful trade show booth is drama. Tell a story that people want to hear. Events really work. Don’t just rent a clown, or an orangutan. Create something special. Think outside the box. Figure out ways to get people to walk around being billboards.

We can use a theme you've developed, or create something new. We'll make sure that everything is on-message, on budget, and on time. What's more, we'll coordinate our efforts through a single point of contact to improve efficiency and cost-effectiveness while minimizing redundant meetings.

 

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