Creative-Ops
home info email
 

Creative-Ops

sound familiar?

A small telecommunications company was between Marketing managers. They needed an interim solution, someone who could introduce new products, plan for a website overhaul, and evaluate the effectiveness of their eMarketing efforts. They called Creative-Ops and asked for a MarketPath consultant.

Immediately Creative-Ops went to work, researching their business, competitors, target audiences, positioning, messaging, past promotional efforts, research, and product strategy. Within a short period of time, we knew as much about the company’s marketing as internal stakeholders. Then we developed an outbound marketing plan that made sense for the company’s budget, schedule, channels, and product plans.

MarketPath™

The marketing world has changed. Creative-Ops recognizes that not all companies are poised to take advantage of new marketing methodologies and media. Perhaps you're experiencing tremendous growth. Perhaps your product introduction schedule just moved up a month. Perhaps you were already flooded with projects, events, and marketing opportunities. If your business requires more strategic marketing support than your current staff can handle, you should sign up for our MarketPath™ program.

MarketPath assigns you a senior strategic marketing director to work with members of your organization to plan and create strategies, tactics, activities and materials that promote your company’s products / services / offerings and support sales efforts.

Without adding full-time staff, you get the benefit of a seasoned marketing professional, a strategic communicator who can translate business goals into tightly integrated strategic programs that produce measurable results.

Your Creative-Ops go-to-market strategist will create an industry-leading marketing communications plan for your company that drives outbound marketing programs, The result: Creative-Ops will take your already prospering company to a new level of brand awareness and demand for your products and services.

Strategic Results

Unlike traditional agencies, Creative-Ops is ready to serve your fluctuating business needs. With MarketPath, you have someone who can:

  • Manage branding, awareness, product positioning, strategic segment and partner marketing, messaging, and sales programs.
  • Manage online and offline marketing programs focused on customer acquisition and retention.
  • Define effective sales support and channel marketing materials.
  • Analyze marketing initiatives and create recommendations to increase sales.
  • Work closely with product, development, customer service, and management teams. to achieve business objectives through effective product marketing programs.
  • Research new vertical segments and/or product offerings.
  • Provide vision and direction to extended marketing teams (agency, database management, analysis, design and production teams).
  • Take responsibility for high level, long term goals measured by metrics such as lifetime value of customer.
  • Drive best practices for leading edge relationship marketing, internet marketing and direct response developments.
  • Ensure corporate marketing efforts are leveraged across sales geographies, channels and business functions.

top