Client: Replico West

Replico West wanted to increase awareness of their full-service printing, packaging and fulfillment capabiltiies with software developers in Silicon Valley. They chose Creative-Ops to develop an advertising campaign for Software Business and Biz Ink publications. Our idea was to position the company as an authority on packages of all shapes and sizes.

The idea worked. Although not all the results are in, this campaign has been well received. The advertisements, which will continue to run through 2004, have already caught the attention of local software company purchasing agents and marketing communications professionals.