Client: SATO America

After terminating their relationship with a large San Jose-based agency, SATO America needed to find new resources for advertising and media placement. They chose Creative-Ops. Our first advertisement was designed to appeal to an audience that was unfamiliar with barcode label printers as a category. They only knew that they needed a label.

The idea worked. The ad grabbed readership awards in magazines, generated leads both to the website and over the telephone, and set the tone for a series of dramatic product ads.

Additional samples: