Client: SATO America

SATO America barcode label printers offered impressive performance, quality and reliability. But they competed with firms that outspent them in advertising 10 to 1. How could they counteract the assault on their industry leadership? Creative-Ops produced this half-page ad to try and help readers understand just how fast these labels were printed.

The idea worked. This ad outscored all other ads in one publication with its high readership, which was three times higher than a two-page spread placed by their International Corporate Agency in the same book.

Additional samples: