Client: Business Marketing Association, Norcal Chapter

The BMA wanted to attract new members while providing valuable information to existing members. Their Chapter web site did not provide secure areas for members-only information, failed to position the organization vis a vis competitive organizations, and did not adequately promote the various programs being offered. In addition, the organization's weak graphic identity did not reinforce National branding assets. Creative-Ops helped the organization realize that its members were its greatest assets. Rather than talk about networking, we proposed they show who their members were. Large member photos, generated dynamically, populate the home page. In addition, the website positioned the BMA as an organization where business-to-business marketers meet to learn, share, grow and energize their careers. The new graphic identity of the site featured stronger navigation and a clean, sophisticated look, while still strongly promoting their main venues.

Note: Creative-Ops recently redesigned the site to incorporate new branding.