Client: Sunbright Construction

Sunbright Construction wanted to expand its presence on the Internet to promote new high-tech building solutions to consumers across the country. They offered four services: Interior Design, Remodels, Decks, and Landscaping, all backed by a reputation for quality and integrity. Rather than feature these four services in the navigation, Creative-Ops proposed that they group them under the heading of Projects and use the rest of the navigation to answer the questions of the customer, which ranged from How to Select a Contractor, to Construction Techniques, to the traditional About Us company background. Examples of projects in each of the four areas would then be displayed on the home page through a simple Flash or gif animation. This positioned the company quickly without overselling and without compromising the integrity of information they often took for granted. At a later date, video would be incorporated to show sweeping pan and zoom shots of various locales.