Client: Macrovision

Macrovision's proprietary SafeDisc software protects CD titles from unlicensed copying. To increase distribution and announce their next generation of this product, they chose Creative-Ops. Our idea was to position both SafeDisc 2.0 and Macrovision as standout leaders in the industry.

The idea worked. The ad, which ran in leading Distributor publications, helped Macrovision support and broaden their distribution channel.

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