Client: MySoftware

MySoftware offered unique mass mailing software that streamlined the process of organizing prospects, printing labels, sorting by zipcodes, etc. They chose Creative-Ops to develop a self-mailer to promote the product. Recognizing that mailings often have windows of opportunity, we focused the reader's attention on potential outcomes when a mailing doesn't get out on time. Tongue-in-cheek imagery helped the mailing break through junk mail competition.