Client: Solopoint

SoloPoint had invented a SOHO telecommunications product that was in a class by itself. It offered so many capabilities that executive had a difficult time understanding how it might help their business. They chose Creative-Ops to crack through the information disconnect. In this gatefold mailer, we not only positioned and described product features, we also created a visual capsule called A Day in the Life of Paul's SmartCenter where we could address usage issues directly. This was used at the point of sale in addition to being mailed to a target audience of SOHO executives.