Client: Pathlore

To reach managers faced with Compliance issues, Pathlore embarked on a multi-prong campaign consisting of direct mail, email, and telemarketing. They chose Creative-Ops to help them with their direct mail and emarketing. The mailing above used the theme "Charting Your Course Toward Compliance" to structure a message about how learning systems could help managers comply with various government regulatory bodies. The call to action was to attend a webinar on the subject or to download a whitepaper.