Client: Replico West

Replico West wanted to gain awareness of their full-service printing, packaging and fulfillment capabiltiies to software developers in Silicon Valley. They chose Creative-Ops to develop a mailing campaign that would complement their advertising in Software Business and Biz Ink publications. Our idea was to position the company as an authority on packages of all shapes and sizes.

The idea worked. Although not all the results are in, this campaign of 6 x 9" postcards has been well received. On the back of each card, a Replico West service is highlighted. The mailings are scheduled to drop 3-4 weeks apart.